LESSON 1 · 5 MIN
Quantity breeds quality
The best way to get a great idea is to have lots of ideas first.
In brainstorming, the rule is: no judging yet. Write down every idea, even silly ones.
Silly ideas often spark clever ones. Velcro was invented after an engineer noticed burrs sticking to his dog's fur.
Once you have many ideas, pick two or three to explore further.
Key idea
Generate first, judge later.
Try it
Set a two-minute timer and list ten uses for a paper cup.