LESSON 1 · 5 MIN
Problems are opportunities
Great businesses start by solving a real problem for real people.
Entrepreneurs look for everyday frustrations: things that are slow, confusing or hard to find.
Before building, they talk to people who have the problem to check it's real — this is called customer research.
An idea that helps people is called a value proposition: "We help ___ do ___ so they can ___."
Key idea
Solve a real problem, and value follows.
Try it
Notice one small everyday frustration. Who else might share it?